17 & 18 september 2023 – Evenementenhal Gorinchem, The Netherlands

Success for Velovak 2022

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Success for Velovak 2022

Cycling is booming. This was evident at the trade event for two-wheelers Velovak 2022 held at Evenementenhal Gorinchem on 18, 19 and 20 September. For three days, the two-wheeler professionals could indulge themselves, learn about unexpected innovations, get an overview of the latest models and test them themselves on the integrated course. The B2B event was attended by nearly 2,200 professionals. Exhibitors were so satisfied that almost 30 companies have already booked for the September 2023 edition.

Together, the hundred exhibitors presented more than two hundred brands. Organiser Mascha de Bruin of Easyfairs looks back with satisfaction, but above all looks ahead to the 2023 edition. “The market has expressly asked us to also link a consumer event to Velovak. We are going to brand the B2C event as the largest showroom in the Netherlands, called Velo Festival. We have high expectations. We are targeting young parents orientating on an electric two-wheeled and cargo bike, as well as racing cyclists interested in the latest lightweight models.
But of course Team Velovak remains committed to a quality B2B platform targeting the retailers of the Netherlands and Belgium as in previous years.”

Action enough

With the Werkplaats, Sport Café de Demarrage and Velovak Academy, Velovak 2022 offered a wide range of activities. Sessions in Dutch on differentiating the company, shop fitting and the bikefitting sessions were particularly popular. Technical training sessions in The Werkplaats were provided by Bafang, MAGURA, Campagnolo & ICC and Landport & Doleweerd.

Mascha de Bruin: “On the exhibition floor, we combined exhibitors’ hardware with sessions on entrepreneurship. We also presented a renewed offer with training sessions for the sports segment. From bikefitting, nutrition and training by Cyclinglab/JOIN in cooperation with Jim van den Berg to sessions on the added value of micro and macro adventures by Sander Kolsloot. The product/knowledge combination went down well. Appearance and atmosphere were appreciated by exhibitors and visitors anyway. We managed to touch the right nerve.”

Velovak was also the stage for the festive final of the Two-wheeler Shop of the Year election by Dutch trade magazine Tweewieler. The final took place live on the exhibition floor with Velodroom as the big winner. Also winning were Fietsenmakerij Jasper, Bike Totaal de Jong and Atlas Fietsen.

Velovak 2023

The next edition of the ‘trade event for two-wheelers’ will be held from Saturday 16 September to Monday 18 September. On Saturday and Sunday, the event will also be open to consumers. The B2C event will be established as an independent brand. Thirty exhibitors have already secured their locations for next year, including VELO DE VILLE, QWIC, Timyo E-bikes, Bafang, CyclOn and International Mobility Group.

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