Get the most out of your badge reader
Turn your visitors into valuable leads
WHAT DOES YOUR BADGE READER DO?
To increase the visitor experience during the exhibition, all exhibitors receive one badge reader. These badge readers enables visitors to easily collect information about your company, products and perhaps even vacancies. The number of badge readers you receive depends on which EasyGo package you have chosen. The wireless sensor transmits the product and company information that you have uploaded in My Easyfairs. In this way you keep control over the information you share with visitors.
HOW DOES IT WORK?
By simply scanning their Smart Badge (they received at the entrance) with your badge reader, visitors receive your product and company information (which you have uploaded via My Easyfairs) via e-mail the next morning after the visit.
YOUR benefits as an exhibitor
Easily share your company information
By simply scanning their badge they received at the entrance, visitors who have not spoken to you will also receive your product and company information via e-mail.
Reduce costs and waste
Thanks to digital business information you save on brochures, catalogues and print material. So less (transport) costs and less chance that your visitors "lose" your material along the way.
Encourage the visitor experience
Visitors who scan their badge at your badge reader receive your information digitally. This is a must in the current digital landscape. Not to mention, it's a super convenient way for visitors to subsequently share information with colleagues and acquaintances.
More contacts and possibilities
To maximize lead generation you can combine the use of your badge reader with the Visit Connect App and also scan the badges of your visitors (available from GoLeads). In this way you are in the lead and you scan the badges of the interesting visitors you have spoken with during the trade show. You can add notes and comments to the lead to make the follow-up even easier. In addition, encourage your visitors to scan your badge reader so that you can also exchange information with visitors who you have not spoken to. If you have GoLeads , GoPlus or GoPremium , you will receive the list of the visitors who have scanned the badge reader(s) at your stand and their details. GoVisibility does not include this feature.
Simplify your follow-up after the exhibition
Included with GoLeads , GoPlus or GoPremium , you will receive a list of visitors who digitally collected your business information. No more time-consuming sharing of business cards or contact forms. This also allows you to follow up on your leads more easily.
How does the smartbage work?
What should you do during the trade fair Vélovak?
1. Place the badge reader in your stand: easily visible to your visitors, easily accessible and at the right height for easy scanning. Need advice? We are happy to help you out!
2. The reader’s batteries are sufficient for the entire event.
3. Return the badge reader at the end of the day on the last trading day.
4. If you have GoLeads, GoPlus or GoPremium, you will receive the list of visitors who have scanned the badge reader(s) at your stand. You can also request this information via My Easyfairs.
If you have GoVisibility, you can still upgrade to another package to get the list of visitors who have scanned the badge reader(s) at your stand. If you timely upgrade, you can also enjoy other features, such as the Visit Connect App.
Please note: The badge reader will remain property of Poken NV. Non-returned badge readers will be unfortunately charged € 500.