{"id":5284,"date":"2020-03-23T22:25:54","date_gmt":"2020-03-23T21:25:54","guid":{"rendered":"https:\/\/www.velovak.nl\/trade-fair-velovak-introduces-new-branding\/"},"modified":"2020-04-24T11:28:43","modified_gmt":"2020-04-24T09:28:43","slug":"trade-fair-velovak-introduces-new-branding","status":"publish","type":"post","link":"https:\/\/www.velovak.nl\/en\/trade-fair-velovak-introduces-new-branding\/","title":{"rendered":"Trade fair V\u00e9lovak introduces new branding"},"content":{"rendered":"\t\t
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GORINCHEM \u2013 This the fourth edition of the trade fair V\u00e9lovak will take place in Evenementenhal Gorinchem, The Netherlands in the end of September. Instead of being the Benelux trade event for the cycling industry, V\u00e9lovak will continue as the Benelux trade event for the two-wheeler industry. This also includes a new branding introduced by the organisation.<\/span><\/strong>\u00a0<\/span><\/strong><\/p>\n

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Event Manager Mascha de Bruin van V\u00e9lovak explains this change: \u201cIt is a logical step after V\u00e9lovak welcoming e-scooters and e-kick scooters to the platform. For the upcoming edition, we have therefore reserved a space on the floor plan for the scooter and e-mobility segment. The pay-off \u2018The Benelux trade event for the cycling industry\u2019 didn’t cover the full range of product that the exhibitors at V\u00e9lovak offer, that is why we have developed it just like the concept of the trade fair to \u2018The Benelux trade event for the two-wheeler industry\u2019.\u201d<\/span><\/p>\n

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Besides changing the pay-off, also the images of the branding have been changed. Gerard van Muijden, Marketing Coordinator says the following: \u201cAfter two editions with great growth as a result, it was time for something new and fresh. Something fresh that explains better what V\u00e9lovak stands for. Now we have selected a modern image for each segment of the fair that is even more self-explanatory and fits the look of V\u00e9lovak. In the past period, we visited several two-wheeler shops to test our new branding and pay-off. The reactions were positive and enthusiastic and we came to this results together with them.\u201d<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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Shop and workshop<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Accessories and parts<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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Scooters and
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Services and systems<\/h4>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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V\u00e9lovak’s branding was characterised in particular by its recognisable yellow and black colours. Those colours still dominate, but more fresh white has now been added to the overall picture. \u201cThe new visual identity and thus the look of V\u00e9lovak took some time. This was deliberately done because we strive for a branding that represents all different segments. All visitors and exhibitors must recognise themselves in the refreshed branding. We are pleased that the initial reactions have been so positive and that the branding has been embraced. On to a fantastic 2020 edition in September\u201d, said De Bruin.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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V\u00e9lovak 2020<\/b><\/span><\/p>\n

V\u00e9lovak 2020 The Benelux trade event for the two-wheeler industry will celebrate its fourth edition in Evenementenhal Gorinchem, The Netherlands, on Sunday <\/span>27, Monday 28 and Tuesday 29 September 2020. For more information: www.velovak.com.<\/span><\/p>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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GORINCHEM \u2013 This the fourth edition of the trade fair V\u00e9lovak will take place in Evenementenhal Gorinchem, The Netherlands in the end of September. Instead of being the Benelux trade event for the cycling industry, V\u00e9lovak will continue as the Benelux trade event for the two-wheeler industry. This also includes a new branding introduced by […]<\/p>\n","protected":false},"author":41,"featured_media":4968,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_seopress_robots_primary_cat":"","_seopress_titles_title":"","_seopress_titles_desc":"","_seopress_robots_index":"","footnotes":""},"categories":[362],"tags":[],"edition":[],"class_list":["post-5284","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-velovak-news"],"_links":{"self":[{"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/posts\/5284","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/users\/41"}],"replies":[{"embeddable":true,"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/comments?post=5284"}],"version-history":[{"count":0,"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/posts\/5284\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/media\/4968"}],"wp:attachment":[{"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/media?parent=5284"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/categories?post=5284"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/tags?post=5284"},{"taxonomy":"edition","embeddable":true,"href":"https:\/\/www.velovak.nl\/en\/wp-json\/wp\/v2\/edition?post=5284"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}